Go on a mission in Toulouse
Toulouse Métropole
‘There’s not a minute to lose, folks, it’s up to you. Your mission: explore Toulouse and at every step go on an adventure with a hero from Les As de la Jungle,’ it reads on Toulouse Métropole’s Z-CARD®.
Through a route along six sights in Toulouse, children are challenged to match the right characters with the corresponding highlights. The characters, added to the Z-CARD® as stickers, come to life using a smartphone and the accompanying app. This is a creative way to combine offline and online, while children learn more about Toulouse through play.
The Toulouse project is produced on a 6-panel wide Pocket-sized Z-CARD® with book cover. Compact enough for children’s hands, but large enough to contain all the necessary information. On one side is a map with the route, on the other a description of the sights.
The combination of the Z-CARD®, stickers and an online application shows how interactive a Z-CARD® can be. Fun for children, but also for adults! Want to see more examples? Get in touch with our team.
